Creative Destruction Lab Brochure 2022/23
CDL-Oxford came to us to refresh their annual brochure.
Creative Destruction Lab (CDL) is a nonprofit organisation that delivers an objectives-based programme for science- and technology-based companies. Their annual brochure is consistently a beautiful piece of design and we were thrilled when they entrusted us to preserve these high standards for their latest brochure.
Our challenge was to condense 3 brochures (Mentor, Student and Venture) into a single brochure that was functional and usable. We worked closely with printers and CDL to find elegant solutions and produce a document which we’re really proud of. Our goal was to push the brand (without breaking the brand guidelines, of course) and we feel we delivered on that; the brochure is complete with a die-cut front cover and inset pages to delineate the sections of the document.
In terms of editorial design this was a dream job for us. The brand is striking, modern and unique and we loved working on it. We simply can’t get enough of that vivid pink.
PROJECT SCOPE
Editorial design
Interactive PDF
Print handling
“I enjoyed working with Bounce! They are super easy to work with. CDL has very strong branding and guidelines, which usually scares away some design studios. But Bounce did exceptionally well in being very creative while respecting our guidelines!
— Nessie Chu-Heng Lu, Communications Manager, Saïd Business School, University of Oxford
