DSPI at The University of Oxford
The Department of Social Policy and Intervention required a new brand identity.
The department approached us in early 2022 with a clear goal - to build a consistent and dynamic brand identity. We kicked the project off by delving deep into the departments purpose and values, enabling us to create a cohesive and unifying tone of voice. Due to the people-centred nature of the department and their research, accessibility was a key consideration, so it was clear that this needed to be an important element of the new visual identity.
PROJECT SCOPE
Visual identity
Purpose, values & tone of voice
Brand guidelines
Copywriting
Social media assets
Annual report
The DSPI Flowmark
The “flowmark” is the main motif within the logo, it can also be broken down into it’s component parts for use as a key graphic asset throughout the brand.
Collaboration
The multiple lines, meeting in the middle and moving forward together, symbolise collaboration, engagement and connectivity.
Dynamism
The overall movement of the mark gives a sense of dynamic evolution, progress & positivity.
Pragmatism
The uniformity of the lines flowing together in synergy represents pragmatism and equality.
Real world problems
Gentle, flowing curves give the mark it’s people focused feel. Symbolising the solutions to the problems in the heart of the people.
Before
After
“We have loved working with Bounce on the rebranding of DSPI. Not only did they completely get what we wanted to convey, they were an absolute pleasure to deal with. We are delighted with the result and can’t wait to work with them again.”
— Georgia Broome, Connected Communications Service Manager, Social Sciences Division, University of Oxford
Accessibility
As part of the brand guidelines, we created an accessibility guide that delineated which colour combinations were accessible, and which were not.
Inclusivity
The department were keen to have a version of their logo which represents their commitment to inclusivity. It didn’t take long for us to realise that the “flowmark” motif could be perfectly transformed into a pride flag.
