Velocity Visual Identity
We teamed up with Jake and Will to build a brand identity for their exciting new courier service.
Velocity provide ultra efficient, low and zero emission logistic solutions for local businesses around Oxfordshire. Their business ethos is to encourage collaboration rather than domination with their partners, building a community striving to make meaningful, lasting change.
This has been a perfect project for us with their core initiatives being close to our hearts. We always feel privileged to be involved in the formation of a new purposeful business that aims to improve the lives of people in our city!
The identity conveys an energetic mix of positivity, reliability, intelligence and purpose. By combining a tri-colour palette on black, racing stripes and a contemporary sans-serif typeface we’ve achieved a retro-futuristic identity that confidently feels fun and reliable at the same time.
PROJECT SCOPE
Visual identity
Brand guidelines
Copywriting
Social media assets
Web design & build
Van & bike graphics
Print collateral
Garments
Photography by Maciek Tomiczek
“Bounce came highly recommended when we were looking for a design agency to help us define and hone our branding and visual identity. However, it's fair to say they've exceeded expectations. From the outset they've impressed with their friendly but professional attitude, their flair and creativity and their excellent communication at every stage of the process.”
— Will Pepper, Velocity
Photography by Maciek Tomiczek
“We're absolutely delighted with our branding and the feedback we've received from customers and clients has been overwhelmingly positive.”
— Will Pepper, Velocity
Photography by Maciek Tomiczek
You’ve seen the final project, now check out the three concepts we came up with along the way.
